How Well Do You Know Your Brand?
Here’s a quick test to see if you have a good handle on yours.
Take these statements and quickly write out the answers for your business or primary product:
- For (target customer)
- Who (statement of need or opportunity)
- The (product / business) is a (product category)
- That (statement of benefit or compelling reason to buy)
- Unlike (primary competitive alternative)
- It is (statement of differentiation)
Here’s what it looks like for this newsletter
For business owners who handle their own marketing, It’s Friday is a weekly newsletter that delivers insight into digital marketing and content strategy. Unlike other marketing newsletters, it only takes 2 minutes to read and is generally pretty entertaining.
It’s not perfect and it doesn’t cover everybody and everything but it’s close enough and I was able to produce it in about 5 minutes.
What does it look like for you?
If you can’t quickly create something similar for your business or products, it’s an indication that you don’t have a clear enough understanding of your position in the market.
That lack of clarity will have a detrimental impact on the efficacy of your marketing efforts.
I’m doing a lot of branding work at the moment, if you’d like to talk about yours, get in touch.