That’s a pretty gnarly shot right?
Here's the same image promoting a 90 day fitness challenge, you'll also find it offering inspiration to recharge your creativity and (my personal favorite) accompanying the global sisters to contemplate the divine!
The photo was taken by 18 year old Julia Caesar from Stockholm, but how did it suddenly get plastered across the internet attached to a myriad of different messages?
Imagery is getting more important
The latest ads for the iPhone 6 have nothing to do with communication, apps, games etc - they focus solely on the amazing camera.
The seemingly unquenchable desire to capture images of our surroundings and ourselves has led to billion dollar valuations of companies like Instagram, Snapchat, Pinterest and added even greater value to YouTube, Facebook et al.
Imagery helps get your message seen
"Think of your image as the sail to your message's boat - the better the image, the bigger the sail and the faster your boat will move."
I wrote that in 2013 - back then I thought the image craze would eventually settle down but I was wrong, it seems that it just keeps on getting bigger and bigger. With so many photos being posted every day we’re now at the same point that everything that can be digitized eventually arrives at:
How do you find the good stuff?
Unless you’re an ace photographer, finding good imagery can be like finding a needle in a haystack. Fortunately, in the same way there are places that curate the best writing, the best music and the best video, there are now places that curate the best images.
While searching the creative commons on Flickr is a good start, you can now be a little more targeted and use producthunt to identify the best image resources (and yes - you should totally bookmark that link!)
Don’t worry about image uniqueness
I was laughing with Nicole earlier this week as we both subscribe to the Unsplash email that originally distributed Julia’s image. The fact that she used it before I could makes no difference, with so many images out there the chances of your audience seeing the same image twice are infinitesimal - and even if they do - so what!
Just to prove the point, while I’m using it throw insight into the digital marketing world, check out how the image is being used to promote wellness and a healthy lifestyle.