Simply Friday

Digital Marketing & Content Strategy

"It's Friday"  Published every Thursday

One idea a week on how to grow your business with informed and strategic use of content

What I've learned about web design in the last 12 months

(or - why websites are kind of like human beings)

 

  • There is no one design that works for everyone
  • Your website should be as unique as you are
  • The only way to find out what that looks like is to change and measure the results
  • It costs less to change your website today than it ever has

Think about it, we've evolved over millions of years - sure we're pretty recognizable as humans instead of say gorillas, or fish, or sofas even, and yet we're all unique!  We're different shapes and sizes, colors and creeds, we have different languages and behaviors and we dress in a myriad of ways to help us get what we want.

But this didn't happen overnight - there had to be change, there had be a selection process in order for the most "successful" traits to win out.

The Takeaway For Your Website

There is a utopian design for your business' website, one that turns all those visitors into paying customers or clients.  The only way to get there is to try different versions - hell, call them generations,  of how it looks and functions.  So do this:

  • Decide how long each generation will have to develop useable data - say two to three months
  • Choose which metric you want to improve
  •  Make changes to your site and / or strategy
  • Measure the results
  • Discard what didn't work
  • Rinse and repeat

 God With a Fast Forward Button?

The only question you need to ask yourself right now is how quickly do you want to evolve?

Big Caveat

This isn't just about the design of your website, it's about your content too.  What you put out into the world has a huge impact on who visits you and whether they choose to engage.  When it comes to SEO, website design is inextricably tied to content strategy so to evolve successfully, you need to be looking at both.

Let's Talk

This isn't complicated, it just requires a little strategy, planning and execution.  If you'd like some help setting it up, call me on 310 980 2499 or email me and let's talk.



 

You have to do this, before you can do this

I love this visual from Russell Davies.

 

There are so many takeaways but I'm going to highlight just one.

When it comes to digital marketing we all look at the bigger companies in order to learn from them.  I mean it makes sense right -  "amateurs borrow - professionals steal" and all that?

The internet can make us look huge and bigger than we actually are, but here's the thing - don't model yourself on the best player in the field if you don't have their story.

The days of copying the rich guys and hoping that the public won't notice are dead and gone.

People expect you to be able to present yourself professionally online, that's now a given, but what they're really looking for is authenticity - and that - for you and your business - looks like nothing else on the planet.

If you're feeling a little derivative, call me on 310 980 2499 or email me and lets chat.

 

 

Written while listening to: July 20th Development  - music2work2

Image Credit: Russel Davies

 

 
 

The Content Marketing Myth

 

I like this image - it sums up a lot of conversations I'm currently having with clients.

 
 

Some questions for you:

What are you doing to ensure you can consistently repeat steps 1 and 2?  Are you allocating enough time in your calendar or resource in your budget?

Also, if it takes several interactions with new clients before they think of purchasing, does your digital footprint make it easy for them to hear from you?

And, how do you get new visitors to choose to listen to you?  Should the front page of your website promote your product or should it promote your mailing list?

Do something

These are the types of questions you should be obsessing over and acting on.  Every business is different but you all have one thing in common - the ability to try different things and track the results.

If you'd like help answering these questions email me or call on 310 980 2499 and lets chat.


Written while listening to: Most Popular Playlist - music2work2

Image Credit: Unbounce.com