Everything’s really fast right now, information flies through fingers and phones as text, images and video, there’s never nothing new.
And while there are huge benefits to the speed at which we live, there are clearly many downsides too.
Is more really better?
The rush to keep people’s attention has led to page design typified by complex menu navigation, multiple sections, moving imagery and dynamic plugins.
Even though data indicates that increased choice makes it harder for the visitor, on some pages, particularly the home page, we still try to offer everything.
Slow web pages
The idea of a slow web page is to strip away the choices, remove distractions, present one thing and make it as easy as possible for the visitor to know what to look at.
If you’re using a content strategy to bring people to your business, if you’re taking the time to craft quality information that will increase your visitor’s knowledge - why would you want to distract them from what you created?
What does it mean for you?
Look at the design of your blog posts and your newsletter. Are you distracting your reader away from the content that you worked hard to produce?
What is it you want people to do when they arrive at the web page or read your newsletter?
If you are offering multiple calls to action, try and bring it down to just one and try placing it underneath your content.