I’ve been saying that it’s something you should have in order to deepen relationships with customers and drive sales.
Which is all nice and Kumbaya and lovely - but there’s a better reason to have a regular customer email.
Your customers are being stolen all the time!
Whether on billboards, TV ads, sidebars or word of mouth from your mother-in-law’s cousin’s son, your competition’s message is everywhere. How good they are, how they make a difference, how they’re great value for money and ultimately, how they’re better than you.
If you aren’t paying attention and communicating with your customers, some sweet talker is likely to whisk them away.
Your email is your advertising
Most of the newsletters on this list are educational in format - and that’s great and essential, but do your customers know all the things you do and why you’re the business they should choose?
I’m not suggesting you change everything and go all “salesy” on your list - but maybe there’s a way to tweak your email design to ensure that those who are opening it get reminded of how good you are.
Written while listening to: The Bench - 163 - Periscope development by music2work2
Image credit: Fear of the Dark by Stuart Anthony on Flickr