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Digital Marketing & Content Strategy

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2015 Internet Trends - More Mobile - More Video

 

I always look forward to Mary Meeker’s annual Internet Trends report, it’s 196 slides of the sexiest business intelligence you’ll read all year, and as you probably won’t, here are some of the main takeaways:

  • Mobile ads are getting good
  • The power of messaging and real time communication
  • The growth of Men’s imagery
  • How to manage Millenials
  • The importance of customer reviews
  • How to capture the teen market
  • and much, much more…

What’s most relevant for you?

While 2013 was about mobile and 2014 was the development of the tablet audience, this year it’s about video.  But just to underline how important mobile has become consider this, back in 2011 people spent less than 1 hour a day on mobile devices (phones, tablets etc) - now they spend almost 3 hours and that accounts for over half the time they spend online!

That’s nuts!

But while mobile traffic grew 69% last year, the real insight is that over 55% of that traffic was video!  Just check out these figures from Facebook:

  • 50% of all Facebook users watch at least one video a day
  • 53% of those views come from shares
  • 75% of those views happen on mobile.

Takeaway for 2015

Now before you all leap off and start your own YouTube channels let’s be real.  Those videos getting shared on Facebook probably have more to do with puppies than they do small businesses. 

The takeaway for me is that video is now a mature channel and is just one of the options you have to communicate your story.  Have a think about where and how you could use video as part of your overall communications strategy, with all the different options and platforms, you should be able to find something that works for you and your customers.


Written while listening to: Tubular Bells Part 1 Mike Oldfield

2015 Internet Trends: http://www.kpcb.com/internet-trends

 

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