While I might cringe at my beardless chin, puffy cheeks and rather scary eyes - the message from March 2012 was absolutely spot on!
I’m pushing video into as many of my clients as I can. It’s not right for everyone - hell - it wasn’t right for me back in 2012 - but if you can commit to it - like Keith, like Winky & Mary Lou, like Mateo - it will pay dividends.
Update to SimplyFriday.com
I’m in the middle of a major re-design of SimplyFriday.com, I’ll be reaching out to some of you over the coming weeks and asking for input - more on that when it’s done.
Hope you’re enjoying the summer!
Dealing with Loss or Grief? Listen to this, it really helps you feel better.
Did you see that report that says there’s no evidence that flossing works?
Apparently the studies funded by Proctor & Gamble and Johnson & Johnson (a family company!) that said flossing helps to remove plaque, were discredited back in 2011.
Apparently what flossing is really good for is sustaining a $6 billion industry.
And This Is Relevant How?
The argument being used by Dentists to refute this report is that flossing is actually good for you but that most people are doing it wrong.
Here’s the tenuous link to digital marketing…
Content strategy works - but most people are doing it wrong!
Your Content = Your Teeth
I know it’ll come as shock to most of you but, content production is probably the easiest part of your marketing strategy.
Oh sure, it takes a while to find the format that works for you and it takes even longer for you to get good at it, but nowadays there’s no barrier to producing and distributing content.
Your articles, videos, pictures & witty comments are just like teeth - everyone has them!
Promoting Your Content = Flossing
I’m not talking ad spends - although that’s definitely a good way of getting your content in front of people - I’m talking about what you do to ensure that other people will find, view and link to your content.
Remember you’re producing this stuff so that when someone comes looking for your services or products:
1/ they’ll actually find you because people will have linked to your content and the search engines see the links and think - this must be good stuff - so they put you higher in the search results and...
2/ when people do arrive on your site they see all this great information that answers their questions, demonstrates how wonderful you are and so they choose you to meet their needs.
What Should You Do?
Well, everyone’s different so your situation is likely unique but there are things to consider.
Technical stuff like targeting the right keywords, formatting content in the right way, getting the filename right on your video, things which are tedious and take longer than you wished they did, these are super important.
But the holy grail of generating links is creating a community that looks out for your content - that is kinda stoked you took the time to produce it, that reads it when they see it and shares and links to it.
You only get this by investing your time in them - by reciprocating, by creating real world loose relationships with strangers.
It requires you spending as much time (preferably more) on Linkedin, Twitter, Facebook, Instagram etc than you do creating your content in the first place.
We can help with the technical stuff - I have access to trusted people who know how to set things up and can take the tedious bits off your hands.
As for the whole outreach, community building stuff, that will be unique to you and will require some strategy - that’s when you should talk with me.
Facebook revenue: $6.43 Billion +59% on last year
Facebook profit: $2.05 Billion +186% on last year
(Oh yeah - and these are just figures from the last quarter!)
It’s About Mobile
4 years ago Facebook made exactly zero dollars from mobile.
Nowadays more than 1 billion people check Facebook from their phones every single day.
As a result, mobile now accounts for 84% of its advertising revenue, that’s $5.24 billion every 3 three months.
It means that advertising on Facebook works.
It means that ads have to perform well on mobile devices
It means that if you have a product or service that appeals to the general public, you might want to be thinking about how you can use the channel.
Good data coming out of the Boomerang email study.
If you want to increase the likelihood of someone responding to your email, here’s what to do:
- Lose the big words and long sentences
- Include a couple of questions in the copy
- Be slightly positive or slightly negative
- Aim for shorter subject titles
- Try and keep it under 150 words
Only Applies To Responses
Note that this data only applies to campaigns that are looking to generate a response. Some of you are writing purely informational emails - like me - that aren’t really geared towards generating a reply.
However - when the time comes to elicit information from your list - keep it short and simple!
What are your core values?
What are the guiding principles that you will pass on to your family?
Your Unique Selling Proposition
The beauty of being an owner of a smaller operation is that you can instill your values into how you do business, and how you do business is the only thing that really differentiates you from your competition.
How This Applies To Marketing
Content strategy can be challenging - what should your new blog, video or image be about, what should you be liking, sharing or commenting on?
What I’m suggesting is that you take a step back from ”What” and start looking at “How.”
Frame Your Content Through Your Core Values
If you know your core values, if you’ve gone through the process and worked them out for your business, working with content becomes easier.
When you’re creating new content, don’t just describe a thing, tell the story of why it’s important to you and how it reflects what you believe.
Likewise, before you share or comment on other people’s content, ask yourself how that interaction reflects your core values.
The Next Step
This can be pretty tricky to grasp but once you’ve got your head around it, the impact can be huge. If you haven’t gone through the process of establishing what your business’s core values are, now might be a good time to start.
I’m going to be talking more about this over the coming weeks and will be sharing the process of how I worked them out for my own business.
If you’d like to see how it can work for you - get in touch.