Natural Born Writer?
What if writing isn't your strong suit? Hell, come to think of it, what if you're not a videographer? What if, growing up, it was your sister who had the eye for imagery while your head was filled with numbers?
How do you produce a compelling content strategy when you don't have the time or the chops to execute?
Do This
Invest in human beings.
Start developing a business relationship with someone who does have those chops and who over time will learn about your business and grow with you. There is a huge pool of talent out there just waiting for an opportunity; Millennials who grew up with the technology and can't get a job would kill for the chance to develop their digital resume.
Buy their time, four or five hours a month should get you 4 quality posts for between $100 and $150 bucks depending on quality. Video's a little more expensive but not much more and well worth it for the right situation.
If you'd like to see how this might work for your business and the recruitment process we use, give me a call on 310 980 2499 or email me. It could be the smartest thing you do all year.