Let's Talk About Your Website
Your customer looks like this
- Are you still distinguishing between your website and your business?
- Your customers aren't.
- The only thing they know about you - until they meet you - is what you look like on their screen.
Tactics
Right now it's about imagery - it won't always be this way but for now images are really important.
Strategy
AOL, Geocities, Friendster, MySpace, Facebook, YouTube, iPhone, Linkedin, Twitter, Instagram, Pinterest
The only thing missing from the above list is the start date of 1993 when CERN donated the technology behind the web to the world.
Markets form where the people are and where the people are changes every few years.
Vision
If you're in this for the long haul - if you have an idea of what you are, where you're going and what you want to be - you'd better be putting your website at the core of everything you do.
Do you really believe that any social network that is popular now is going to be just as popular in the future?
The only constant since the dawn of the internet age is the website - the .com or .org that is immutable and baked right into the heart of the system.
As far as your customers are concerned your website is your past, present and future.
If you're not happy with where you currently are, get in touch and let's chat.
Written while listening to: Essay Writing Music - Strings (2)
Image credit: Dawa deep in pixel thought by Juhan Sonin on Flickr