9/10 Why Content is Like a Marriage

The Opportunity

In the beginning it’s a heady time, the creation, the sharing, the establishment of behaviors and practices. Everything is possible, things happen quickly and change is noticeable because it’s so new.

Over time, things slow down, most of the ground has been covered and the rush of creation is replaced by the consistent reward of cultivation.

Allowing it to go stale is a surefire way of enabling a competitor to come in and steal what you’ve put your heart into.

We are still talking about content, right?

After 22 years of happy marriage, I’m seeing the parallels here! While Matt and I can’t promise to “measure” the efficacy of a marriage - we do know how to measure a page’s performance.

Likewise, while we can’t recommend solutions for a relationship that’s losing ground - we are able to diagnose where a page stands in relation to the competition and make recommendations for improvement.

Get In Touch

If things seem to be getting a bit stale - reply to this email and get in touch. (Content questions only please!)

Featured Playlist

Humaning Is Hard – Part 2
Relationships getting you down? Don't worry, you're definitely not alone. Here's a list to get you through.
Featuring artists like: • Shannon Moore • Starcrawler • Civil Twilight • Prinz Pi • The Hold Steady • All Time Low • Oh Wonder • Fall Out Boy
Made by Lena and Andrew

Next Week: Final e-mail in this series: What about the AI?