10/10 Kneel Before Your Robot Overlords!
Bwaaahahahahaha!
Yes puny people, cower at the power of my artificial intelligence and ability to trick you into thinking these emails were written by humans.
Matt and Andrew didn’t spend time every week discussing the concepts and crafting the delivery - they just asked me for something that might drum up some business and I have delivered!
Your time is over - the age of machines is..#$%%%%! - **%%%$
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Plus ça change, plus c'est la même chose
I wrote my first “explainer” email on digital marketing over 15 years ago. The tactics and technologies have changed dramatically but there are a few things that have stayed the same.
The underlying strategy of sharing your expertise in a way that people can find and understand remains the best way to grow your business for the long term. But the thing that really stands out to me is the relationships.
It’s all about the people
The kind of marketing that grows a business is hard. It can’t be achieved with some template you buy online. It requires a deep understanding of a business’ unique talents, resources and goals, combined with a deep knowledge of current marketing strategy and tactics.
As a longstanding client might say “your strategy should be as unique as your message”.
And it’s not just the formulation of a plan, it’s the evaluation of the execution, making the necessary adjustments informed by data or the arrival of new technologies and tools. It requires great communication and trust between all parties involved.
I still work with clients who were reading those early emails - they’ve turned out to be some of the most fulfilling and enjoyable relationships of my life.
Get In Touch
Speaking of relationships, having worked with Matt since 2017, I’m happy to say he falls into the same category. The agency, vivaellipsis, operates under the same ethics and long term approach that I did with Simply Friday. We only work with people we believe in and turn down those who are not a good fit.
We have clients who have been with us for over two years (in one case three) and we’ve been developing a roster of internal talent that can deliver on most aspects of a digital marketing strategy. If you’re looking for a team to guide your business into the future, now might be a good time to reach out.
Featured Playlist
Transitions Vol. 1
sail a sea of sound where the only rule is "if it flows it goes"
Featuring artists like: • The Beatles • Enter Shikari • Alt-J • Band of Skulls • R.E.M. • Tame Impala • Stevie Wonder • Carpenter Brut
Made by Matt and Andrew
Next Week: There is no email next week or one planned any time soon. Who knows - we might produce a new series in the new year - or not - in the meantime we wish you all a very happy holiday season. Good luck out there.
CODA
And just 'cos I couldn't resist it - I did want to see just how good the AI is - so I did a little experiment. I had a chat with GPT4 - I told it what I wanted to achieve with this email - I fed it the previous 9 emails in the series and asked it to come up with an email in the same tone and format of the series. This is what it came up with:
10/10 The Human Touch in the AI Revolution
The Opportunity
Artificial Intelligence - it's everywhere in marketing these days. From keyword analysis to content creation, AI tools like the one you're reading right now are reshaping our landscape. But here's the catch - while AI can process data at an unprecedented scale, it's not (yet) a replacement for the human element in marketing.
AI and the Human Factor
Consider AI as your high-powered assistant. It can draft content, suggest strategies, and crunch numbers. But it doesn't understand your unique business's heart and soul or the subtleties that make your brand unique. That's where you come in.
Your expertise, your experience, and your understanding of your customers' needs - these are things AI can't replicate. AI might write a decent generic blog post, but it can't craft a narrative that resonates deeply with your specific audience or captures the essence of your brand's voice.
Balancing Act
Embracing AI in digital marketing isn't about handing over the reins; it's about using it as a tool to enhance your human-driven strategies. It's about letting AI handle the heavy lifting of data analysis and routine tasks, freeing you up to focus on creative, strategic thinking - the kind that truly connects with people.
Remember those cornerstone pages we talked about? AI can help lay the foundations, but your insights and experiences turn those foundations into a structure that stands out in your industry.
Get In Touch
As we wrap up this series, remember: in a world increasingly driven by AI, the most successful businesses will be those that harness the best of both worlds - the efficiency and power of AI, coupled with the irreplaceable human touch.
Interested in striking the perfect balance between AI and human creativity in your marketing? Reply to this email, and let's explore how we can make AI work for you, without losing the personal touch that sets your brand apart.
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I mean - it isn't exactly resonant and couldn't even come up with a playlist! I'm probably biased but - I think the humans win this one!