3/10 Cornerstone Pages - How Are They Made?

The Opportunity

Searchers are now being served cornerstone pages - evergreen content that, once written, stays relevant pretty much forever (though they’ll need to be tended to once in a while).

Everyone Rejoice!

Architecting a cornerstone page is ridiculously complex. We were going to share a 7 minute video showing you our process but, who has the time.  I’m not saying you couldn’t learn how to do it. I’m saying unless your business is SEO, there’s no point in learning how to do it.

Digital Marketing Is No Longer DIY

The promise of the old playbook was that you could do it yourself, trading time against the cost of outsourcing - those days are over.  If you want to compete for your audience you will need expert help.

If you’ve given up on content marketing, or if you never started because you didn’t have the time, this new world works in your favor.  Correctly architected pages enable you to connect with your audience without you spending hours every week writing and publishing and sharing etc.

Get In Touch

If you’d like to chat about what this means for your business, reply to this email and book a session.

Featured Playlist

Educating Matt, Semester 1: Funk X Metal 101
2 Different Matts + 2 Completely Different Styles of Music x 1 Playlist = Genre Education
Featuring artists like: • Animals As Leaders • Willie West • FEVER 333 • George Clinton • Loathe • The Meters • Protest The Hero
Made with musicto community member Matt McCalpin

Next Week: Content Clusters - tasty snacks? - for your customers, yes