2/10 Cornerstone Content - You Vs.Machine

The Opportunity

Cornerstone pages help people find the answers they need. Search engines favor pages with the most complete information so they tend to be pretty big, typically thousands of words. These pages are hard to produce - they require expertise, experience, and time.  As a result, many businesses don’t have such pages.

AI can summarize information on a topic and, with some basic SEO prompts, create something that looks like a cornerstone page. If the competition isn’t very strong, that’s what Google is going to serve to your customers.

Creating your own cornerstones, with the expertise gained from actually doing the work rather than scraping it from websites, gives you an opportunity to position yourself as the go-to authority in your industry.

You've Gotta Speak Human & Machine

While your content has to feel good to humans, it still has to make sense to the algorithm. In order to be recognized as legitimate, your content will need to share similar architecture - words, phrases, headers - as the current top performing page.

Once you know how to architect the page, you can bring in the experience and expertise that makes you more compelling than your competition and in doing so, better than the AI.

Get In Touch

Wondering what your cornerstone content could be? Reply to this email and book a session.

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The Latin Side
The Latin they didn't teach you at school!
Featuring artists like: • Stan Getz • João Gilberto • Scalene • Pérez Prado • Tulipa Ruiz • tulengua • Ana Tijoux • Paquito D'Rivera • Camaron De La Isla
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Next Week: Creating Cornerstones - scary for you - fun for us.