Link Building Advice from Beagles
Every good beagle deserves fabulous links!
Just like you - she can’t see them, but she knows they’re there!
Links!
Beautiful, tasty, high quality pieces of deliciousness - the more you have, the better life is!
Look at that guy on the right, he’s got bags of the things, how fair is that!?!?!?
Content first
Links are given to those that deserve them.
Digital marketers share a lot with Beagles in this regard. While they have to learn specific behaviors like sit, outside, walk, get off the couch!, our behaviors are more concerned with learning how to consistently produce content so good that people might throw us a metaphorical bone.
A smart puppy can suss this in a few weeks. It can take a smart business owner years.
The thing about links
They’re not just lying around. You can be the best trained Beagle on the planet but someone’s gotta notice you and have a link to give in the first place.
Once you’ve mastered “quality content production” the next step is to find those people who have links to give (and quality ones at that - not those lame ass Farmer John’s breakfast things) and ask for one.
Here’s the bad news
Link building, it’s not easy
Getting good links is almost as challenging as creating the content in the first place. It isn’t as hard in terms of bare brained creativity, but it takes time to do it right, and you really don’t want to do it wrong.
You could of course go off and spend a grand a month (for a minimum of 4 months) and have an agency generate 2 (yes, that’s right, two) quality links back to your site.
Or you could learn how to do it yourself.
But who has time for that?
Links are everything
The biggest factor in determining whether you appear in search is the number of quality links you have coming into your website.
If you feel you’ve got to the point where your content is worthy, maybe it’s time to start looking outward. If you’d like to learn more about link building and how it would work for your business, drop me a line.
Written while listening to: Breathe by music2work2
Image credit: erwartungsfrohes Warten an der Wursttheke by Axel Kuhlmann on Flickr