You killed my father, prepare to die!

Today we’re going to be learning from the classic 1987 romantic comedy The Princess Bride. If you’re not familiar with this movie – stop work, go home, grab the spouse and kids and watch as a family; it’s awesome!

Inconceivable SEO

When I hear business owners talk about SEO I immediately think of Vizzini and his use of the word Inconceivable; he uses it so often and so incorrectly that ultimately his intellectually challenged but gifted swordsman of a colleague is compelled to say:

“You keep using that word, I do not think it means what you think it means.”

Conceivable SEO

Search engine optimization is a process that involves a number of different things, but that ultimately is driven by your ability to produce unique and compelling content about your business and services.

It’s not rocket science but it does require your time and input and you can’t half-ass it.

Inconceivable SEO

If you think SEO is the kind of business function that you can outsource then you’ll need to have at least ten to fifteen grand lying around as an annual budget. This is what areputable and professional firm will charge you for a talented individual to come and manage your business.

Conceivable SEO

As a small business, this might not be an option yet, so in the meantime, you have to do it yourself. This requires the development of a plan, allocation of resource, familiarity with tools and ultimately actual production and publishing of content.

It’s not rocket science but it does require your time and input and you can’t half-ass it.

As you wish

If you would like to achieve the metaphorical business equivalent of killing the six fingered man, defeating the evil count, getting the girl (or boy) and riding off on a white horse, reply to this email and book a session.