WTF is Curation? (It's not about Bacon)
WTF: Content Curation?
Be perceived as better
than your competition
What is it?
Just like a curator in a museum, digital content curation is about sorting through a mass of information and presenting only the good stuff.
A good curator develops a reputation for delivering great quality information.
Why is it important?
The average Facebook user creates 90 pieces of content a month, that's 7.2 billion new pieces of content created every 30 days - and that's just on Facebook!
With so much information out there, clients need help when making a decision who to go with; companies that write knowledgeably about the business in general are trusted over companies that only write about themselves.
How do you do it?
There are now a number of free online tools that allow you to scan a huge amount of information in a short space of time and publish only the best content, here are a few examples:
Why you should do it
Becoming a content curator of your specific business area gives you a huge advantage over your competition for a number of reasons:
- Keeps you up to date on your area of business
- Gives you new information to write about
- Helps clients find the information they need to make a buying decision
- Presents you as an expert to clients
- Enables greater interaction with your digital footprint
- Develops your digital network
Content curation isn't for everybody but if you can incorporate it into your digital marketing strategy it will make a significant difference.
If you’d like to learn how to do this in 15 minutes a day, reply to this email and book a session.