The Three Types of Content You Need to Master
The Zen of the true Content Master!
Interested in digital marketing?
Here are the three types of content you’re going to need:
Low Level
What is it?
- Small “bite-size” chunks of information, curated links, cool images etc. This is classic social media, it’s personal, intimate, relevant and most of all, frequent.
What’s it for?
Keeps you in front of your audience, kinda like coca cola brand advertising so that when a purchasing decision is imminent, your business is a consideration.
What do you need to learn?
How to digest huge amounts of information and to quickly discern and share the good stuff. You’ll need to get familiar with tools like RSS, Buffer, Dvlr.it, Evernote and once you have that down you’ll need to allocate time to interact with your audience.
Mid Level
What is it?
This is you - these are your words - presented as a blog post or a video. It’s where you first start to share what you know. It’s no longer bite-size - this is a snack or an appetizer, it’s easy to digest but is enough to give people a feel for who you are and what you have to offer.
What’s it for?
Helps people fall in love with you - develops an emotional attachment between you and the customer so that they not only choose to listen to you, but they give you permission to contact them.
What do you need to learn?
How to be natural - whether you’re writing a blog post or producing a video you have to be 100% authentic. How to format text, how to source a licensed image and crop it, how to use meta information correctly. But most importantly, how to produce authentic high quality posts on a regular basis.
High Level
What is it?
Typically your newsletter - this is the good stuff, your best work, the information you spend more time producing than anything else. It is informative and entertaining, the opening rate is the number one KPI that drives your business.
What’s it for?
It is how you cement the emotional connection with your audience so that when it’s time to buy, they choose you.
What do you need to learn?
- You can’t produce an effective newsletter without mastering both low level and mid level content. You can’t inform your audience about the market if you aren’t absorbing the latest information and you can’t be consistently entertaining if you aren’t 100% authentic.
Written while listening to: New Fazioli tracks by music2work2
Image credit: Zen Master by Okko Pyykkö on Flickr