The Wonderful Thing About Bounce Rates
What is bounce rate?
Quite simply, the bounce rate is how many people come to your website and leave without looking at an additional page expressed as a percentage.
How do you use it?
Bounce rate measures the efficacy of both your marketing strategy and your website design.
If you've got a lame strategy you end up attracting the wrong kind of people. They arrive at your website, realize it's not for them and they leave.
Result - high bounce rate.
If you've got a lame website design, you may be attracting the right kind of people but when they arrive they don't believe that you can meet their needs and they leave.
Result - high bounce rate.
Key Performance Indicators
Of course it isn't quite as black and white as that but bounce rate is just one of the metrics you should be looking at when measuring your performance.
You are measuring your performance, yes?
If you're not receiving a monthly report with your website's bounce rate email me or call on 310 980 2499.
Written while listening to: I Don't Know - music2work2
Image Credit: Extreme Tigger by JD Hancock on Flickr