Make This Small Change, See A Big Difference

You are still compiling your KPIs - Yes?

Here's something to try this quarter:

Change your tracking of social interactions from received to given.

In other words - stop recording how many likes, re-tweets, comments and shares you get and start tracking how many you give.

Do this

I treat each social network on a KPI document separately, for example, this is what the Facebook rows look like:

• No. of Facebook Friends / Page Likes
• Time spent on Facebook
• Likes given
• Comments made
• Shares given

Use the above format for each network you're active on: Twitter, Pinterest, Instagram, etc.

Beware too much data

You could of course track both, given and received, but it's been my experience that the longer a KPI document is, the less likely it'll be filled in, so - for the next few months - just track your own behavior and watch the follower count, you'll be pleasantly surprised.

Oh - and if you're not measuring your marketing efforts, maybe book a session and let's get you set up for the year!

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Written while listening to: Fly Away Pain - Development by music2work2

Image credit: Giving is receiving by Patricia Piolon on Flickr