Get On Your Phone!

You know the difference between you and your customers when it comes to your business’ digital footprint?

You experience it on a big screen - they experience it on a phone.

Think about it - when it’s time for you to “do marketing” you’re at your desk using your office computer or a laptop.

Social Is Mobile

We all have Facebook pages, most of us have Twitter and Instagram accounts.  We have them in order to increase the reach of our messaging.

Having run several rounds of Facebook ads for different clients I can tell you that the vast majority of social traffic that comes through to your website is overwhelmingly mobile - in some cases over 90%.

Design For Mobile First

We just changed the landing page for a current Facebook campaign when we discovered that the average time on page for mobile visitors was less than half that of desktop visitors. 

Turned out that the beautiful layout that worked perfectly on a large screen became way too text heavy and complex on a mobile screen.  It was a simple fix, but with nine times as much mobile traffic as desktop - we should have started with the mobile design first.

Get Off Your Desktop

The next time you “do marketing” spend some of that time on your phone, you might be surprised at how different you look.

Find yourself procrastinating and avoiding your work? Listen to this, it really helps you get things done

Image Credit: Smartphone Abstraction by Jonas Smith on Flickr

Small Business Owners – It’s easy to be found

So you run a small business – maybe it’s a restaurant or a store, maybe you offer a service like an accountant or a plumber. You know a little about online marketing, you might even have a website that hasn’t been updated since you paid an SEO consultant to get you on the “front page of Google!” You’re good at running your business but think you don’t have the time or budget to market yourself properly online.

HELLO – It’s 2009 – things have changed.

It is easier now for people to find your business than it has ever been – the development of tools such as blogs, texting, smart phones and yes, Twitter have resulted in a stream of information that is constantly being updated and accessed by your competitors and your customers. If your business competition is within 20 miles and you don’t have an updated dynamic website, then you are going to lose to the business owner who does.

Click here to read more on how small business owners can effectively use Twitter – this post is less about what it does and more about how you can do it. We know as small business owners ourselves that incorporating a new system into daily business operations is a challenge. If it isn’t easy to do then it gets put on the sidelines like many other things.

Kilted Chaos’ approach to social media and online marketing is to make it as easy as possible. We deliver budget conscious yet professional websites that integrate with your social media marketing. We then show you how easy it is to create a business oriented Twitter stream and encourage you to write occasionally about your business – and that’s it. That’s all you need to start with.

If you get hooked and find that investing more time in social media marketing is improving your bottom line (and we think it will) then we’ll show you how to take it further. Contact us.