Periscope Insights from Instagram and Donald Trump

Social Media is a lie.

We publish our best selves, the selves we aspire to and record as a memory of what we have been and could be again.

But it’s not real, and we all know it. 

Real is popular

Donald Trump is presenting what appears to be an unvarnished, uncensored version of himself, one that the pundits are calling “Real,” and he’s surging in the polls.

There are over 138 million photos on Instagram with the hashtag #nofilter - it’s the 12th most popular hashtag on the site.

What’s going on?

I think people have got the message that messaging is often bullshit. 

Politically, commercially, socially, the reality never lives up to the hype.

I think if you can show yourself unedited and uncensored and demonstrate that you know what you are talking about - then people are going to like it.

Why Periscope?

Because it’s live. 

Because it’s interactive.

Because Periscope is about as real as it gets and people are desperate for real.

Quick Facts

• Live video streaming app for your phone
• Launched on March 26, 2015
• 10 Million Users by August 2nd, 2015
• People watch 40+ years worth of live video a day

It’s not for every business but drop me a line if you’d like to see if it would work for yours.

---

Written while listening to: Norma 127 Development - Periscope by music2work2

Image Credit: Donald Trump by Gage Skidmore on Flickr