Triple Your Content’s Visibility Without Creating More
Follow this flow:
- You spend time creating good content - a blog post / a video / a killer image, etc
- You let people know that your content exists by sharing it on social media and in your newsletter
- If people like it they form a deeper relationship with your brand and may even share the content with others, widening your brand’s reach.
Pretty straightforward right?
The thing is - the average lifespan of a Tweet is around 18 minutes - a Facebook post around 2 hours, which doesn’t seem terribly long considering the amount of work you put into creating the content in the first place.
Super Quick Win For You And Your Customers
Share your content more than once.
That’s it - that’s today’s tip - thank you - I’ll be here all year.
Super Quick Bonus Win For You And Your Customers
Share your old content again.
Mic drop!
Quick Caveat
Be smart about this, you don’t want to come across as a screaming narcissist constantly promoting your own content. There’s ways of doing it that will work for you and your followers - give me a shout if you’d like some help.
Written while listening to: Joy Theme Development from music2work2
Image credit: Boom by Pierre-Louis Ferrer on Flickr