Lions and Content and Stares - Oh My!
Hunting down some serious content strategy!
You're a hunter (think Africa, tall grass, khakis!) it's nighttime, you're in the back of the truck, rifle cocked staring into the veld. Suddenly there's movement, your eye locks on, something's out there but you don't know what - yet!
OK - back to the real world.
In our little analogy up there it wasn't an animal, the prey, that caught your attention - it was the movement, the change in the environment that grabbed you.
Frequency is everything
When you first start out with a content strategy, the most noticeable thing is when you publish. That's when you appear in my inbox, my RSS or Twitter feed, my Facebook wall, wherever. The more frequently you publish, the more likely it is that I will notice you and then actually look at what you posted.
Don't publish crap
The bread and butter blog post nowadays tends to look like this newsletter:
- Compelling title
- Compelling image
- Around three or four hundred words
- Clear sub-titles
- Hits the right keywords
- Clear call to action
It's like this because it reflects a balance between the need to publish, the time it takes to produce something of worth, the length of time someone is prepared to spend reading your content and the SEO benefits from things like meta titles and tags.
When you work with me, it's one of the first things you'll learn how to do.
However...
There's this thing called "Big Content" that's going to become more and more important and might just suit some of you better. In essence it's about producing something that's much "meatier," that takes longer to produce but that has a longer shelf life. More on this next week.
Got questions? Contact me here and let's chat.
Written while listening to: SAmi's Theme | Music to Create Flow - 31 views
Image Credit: Freddy Hutton Bush Trip Kenya 1938 The white hunter - Robin Hutton - Flickr