It's Been Years, What Have you Been Up To?
Here's what I've been doing...
Building musicto
musicto is a creator community spanning 38 countries, it generates thousands of cross cultural collaborations resulting in the mentoring and development of people across the globe.
It started with a clear content strategy built around consistent publishing, social media distribution and the leveraging of community generated content.
musicto.com averages 2.5 million search impressions every quarter, with over 25,000 people clicking through to the site - 80% of traffic is organic and total ad spend was $0.
vivaellipsis - Next Level Digital Agency
I met Matt through musicto in 2017, super bright with an analytical mind and a deep understanding of human behavior, we’ve worked together to develop his agency. While I still consult as Simply Friday, agency work is now handled by Matt's talented team of keyword researchers, AI prompt engineers, writers, designers and analysts.
Clients include law firms, thought leaders, influencers, publishers, and artists. Services range from full white glove management of a business’ digital strategy to modular products such as content production or social platform management.
10 Emails to Help You
Artificial Intelligence, changes in technical requirements and algorithm tweaks have had a fundamental impact on SEO. While digital marketing is more technical and complex than ever - there are huge opportunities for businesses if you know what you’re doing.
We’re taking what we’ve learned about being found online in 2023 and condensing it into a series of 10 emails.
Digital Positioning - know thyself (and thy competition).
Cornerstone Content - what it is and why it’s important.
Creating Cornerstones - this gets scary.
Content Clusters - sounds like a tasty snack - they aren't.
Media Diversification - you mean I can’t just write it?!
Social Media - doing it right or not at all.
Dashboards - GA4 - need I say more? Yes.
Kaizen for Content - stay still - you lose.
Email - automation is your friend.
AI - should you dance with the devil?
The emails are super short and hopefully entertaining. You’ll come away with a better grasp of the topic and a direction to go in should you have the resource to adopt the strategy.
Enough About Me :-)
What have you been up to? I'd love to have a chat, find out how business is going and maybe see where we can help you. You know the drill - reply to this email and we'll get a time in the calendar.
Featured Playlist
Conquering Worlds
Hybrid Orchestral Adrenaline to get you going.
Featuring artists like: • Olexandr Ignatov • Two Steps from Hell • Kevin Rix • David Chappell • Really Slow Motion • Leonard Bernstein • Dmitry Ustinov • Geoff Love & His Orchestra