Data From A Recent Yelp Ad Campaign

Client was a Vintage furniture store in Los Angeles.  Before  the promotion they would average around 70 Yelp visitors a month but the traffic was good - most of it new, 20% bounce rate and an average of 5 pages read per visit.

Yelp were marketing a 3 month minimum contract, $75 a month for an “enhanced” profile with $275 a month allocated to Ads.  We reckoned it was worth dropping a grand to see if it worked.

Call To Action

With our “enhanced profile” we ran a 10% Off Anything In-Store call to action which lead to a dedicated landing page - all people needed to do was inform us of the offer at time of purchase.

The Results

I’m not going to quote Yelp’s metrics because although they look impressive, here’s what the store experienced:

• Nobody mentioned the Yelp Ad and claimed their 10% off during the time of the promotion
• In the 11 weeks up to the end of the year only 10 people visited the landing page with no-one visiting it during December
• And even more impressive - actual Yelp traffic during the promotion was down 21% on the previous year!

Takeaway

If you’re a law firm - you might want to check out this article that pretty much says the same thing:

https://jurisdigital.com/yelp-advertising-reviews-effective-for-lawyers/

Bottom line - I won’t be recommending Yelp Ads any time soon - oh sure - you need to ensure that your NAP is correct and that you deliver a good enough service that inspires people to review you - but spending money to juice the process - doesn’t seem worth it.

Written while listening to: Sadness by music2work2

Image credit:  y2.d56 | fml. by Bryan Rosengrant on Flickr