You don't know what you don't know

We’ve got a couple of filmmakers staying with us at present – they’ve been on the road for a year shooting a documentary about the corporate takeover of democracy in America. Their business model is pretty similar to yours:

  • Make people aware they exist
  • Publish unique and interesting content to drive engagement
  • Make it easy for people to receive product in exchange for money
They have a basic website, a well established Facebook page770 Twitter followers and an underused YouTube channel.

We’re all autodidacts

It’s just the two of them and they’re pretty much self-taught when it comes to digital marketing, and just like everyone else, they’re overwhelmed with how much has to be done to maintain and develop an online presence.

So we’re talking about social media and I ask Terry if he’s heard of Tweetdeck or Hootsuite. Two minutes later he’s standing slack jawed in front of my monitor as he realizes how he can now incorporate different feeds into one interface, monitor and interact quickly with targets and generally become more effective in less time just by using the right tool.

New tools all the time

New technologies are being developed all the time and there are a lot of tools out there that can make your life a lot easier if you know they exist.

If you’re struggling with a particular aspect of your marketing, it may be that there’s a new tool that exists that will help you.

If you’d like to find out, reply to this email and book a session.

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