Time to grow a pair
Do you have them?
The purpose of a content strategy is to produce something that inspires people to:
- contact you
- remember you
- share your content
Generic content is pointless
I know, you’ve been brought up not to offend anybody, hell this is America, say something too outrageous and someone may sue.
“Don’t rock the boat, don’t be too opinionated, try and appeal to as many people as possible, that’s the professional way to do things.”
That’s the way to make your content bland, boring, indistinguishable from your competition and ultimately forgettable.
Yes, you really are unique and special
- What is it about your business that makes it successful?
- What makes you different from your competition?
- What are the experiences that have shaped your perspective?
- What are your opinions?
These are the things about you and your business that are unique. Understanding what they are, distilling them down and then amplifying them through text, imagery and video is what makes you stand out against your competition.
Don’t try too hard
Remember that you’re competing with people who aren’t as good as you – who don’t have your experience or intellectual advantage. Wannabes fill their content with hyperbole, with adverbs and adjectives to hide the fact that they have little substance.
Forget the sales speak, stop playing it safe, put your mouth where your money is and give people a reason to listen to you.
If you’d like a hand with this, reply to this email and book a session.