The Truth About Creating Content

You're not creating "content"  you're marketing your business.

 

This is a really huge thing to wrap your head around!

Here's why:

Content for content's sake sucks!

Seriously - if I read another blog post titled "5 ways to market your  blog with content" that starts with the admonition "you must create quality content" - I'm going to scream.

Scratch that - I'm already screaming!

The thing is - these kind of posts all start with that because the majority of content published, particularly from small businesses,  is crap.

Creating good content is really hard

I teach digital marketing for a living, so you'd think I'd be pretty good at this content thing, but reflect on this for a minute:

  • It took me 52 weeks to develop the habit of writing a "good" newsletter.
  • It took me another 52 weeks to get some traction and win my first "random" client
  • 3 years in, my business is now growing and it is 100% down to two things:
    1. my ability to execute
    2. my weekly newsletter

Content marketing is a life changing practice.

If you're going to market your business effectively you have to make creating content a part of your life - as entrenched as your month-end invoices.

It needs to be scheduled then fought against and hated and dreaded - until it becomes habit - until it becomes second nature - until you're sitting on a Tuesday night jotting down ideas because you know when you put them out into the world they are going to grow your business.

The truth

If you are a smart, creative, small business owner - there has NEVER been a better time for you to market your business - just don't kid yourself that it'll be quick and easy.

Pick a strategy, keep your head down, get good at it and then thank yourself in a few years time!

Let's talk

If you'd like to avoid the most popular pitfalls and make the best use of your resources, call me on 310 980 2499 or use the form below.



 

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