The Infographic

 

I've been working with infographics quite a bit recently, it's a great way to communicate with your audience.  Here's a few things you should know:

65% of people are primarily visual learners. 

The brain also processes visual information 60,000 times faster than text!  If you can express your message in a graphical way you make it easier for people to take the information on board - and we're all about making it easy for the customer!

Infographics should tell stories

Good Infographics are hard to produce - you can't just dump a few icons and colors on a page and hope people will be wowed by your design skills.   If you removed the text from an infographic would you still have an idea what it was about?

They're Images!

You should already be familiar with the idea that "an image is the sail that moves your content through the sea of Social Media."  People share images way more than they do text articles - an infographic  is the perfect content type for the social media world.

They're fantastic for SEO

Because people are more likely to share your infographic you tend to generate more links, more social shares, more interest in your content and visits back to your website and that's what it's all about isn't it!

They can be about anything

Here's one we just commissioned for my parents 50th anniversary from UK designer Adam Richardson.  It's unique, tells a great story and is eminently shareable!  Click the image to see it in its full glory!

 
 

 

What kind of infographic do you think would work for your business?  Call me on 310 980 2499 or email me and let's chat.

 

Written while listening to: Study music Playlist - music2work2


 
 

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