Want to be #1 on Google?
It's not about search!
I know I know – the SEO gurus will have me shot at dawn, but really, until your website is established and you have a digital network that is happy and eager to share your content - who is actually going to see those blog posts that you slave over?
Word of mouth
If you’re not getting found in the search engines, the only way people will be exposed to your content is through word of mouth. The number 1 behavior you are looking for is when someone asks their friend if they know of a solution and that friend recommends you.
The best word of mouth happens face to face, however nowadays word of mouth can also manifest as a Tweet, a Facebook share, a Yelp review or a Foursquare check-in, and best of all, these digital events will ultimately raise you up in the search engines.
Where to start?
How about people who already know you, who already feel good about you, who would be happy to hear from you and who, if your content was relevant, would be happy to share it.
Customers & Clients
So long as you’re good at your job, your existing customers and clients should form an integral part of your digital marketing strategy.
- Do you know who they are?
- Do you have their email address?
- Do you have their physical address?
- Do they use social networks?
- Are you connected to them?
- How often do you communicate with them?
- What do you say?
If you’d like to work on the answers to these questions, reply to this email and book a session for 2012.
Happy New Year
This is the last It’s Friday for 2011, we will start up again after the holidays on January 5th.
I wish you a very merry holiday and happy New Year; 2012 is going to be amazing!