One Weird Trick To Grow Your Business With Social Media
Hands up all those who think that working means you need to be producing - that unless you've created something tangible then you've been slacking off and could probably have used that time more productively?
If this is you - you're going to find social media marketing a bit of a challenge.
The whole point of social media marketing is that human beings you do know, take your message and introduce it to other human beings that you don't know.
The first job in marketing your business with social media is therefore not to create stuff for people to share - it's to create relationships with human beings so that when you do have something - they will be happy to move it around.
You've Already Done This Before
It's no different from the first year at school / college / work / whatever. You already have examples of how to do this and more importantly how not to do it.
If you start out all noisy and self centered and pushing your message, people will tune you out pretty quickly. If you come in all fawning and sycophantic, trying to buy people's attention, well, we all know people like that and it never works out well for them.
Be nice. Listen. Share what you think is good. Add to the conversation - give your knowledge to help others and share their message. Spend time just learning about the people, I dare you to spend a whole hour on social media without posting, pinning, tweeting anything about yourself and then actually feel good about it.
Now having said all that - you do actually need a strategy! If you're selling eye wear in the South Bay you probably don't need to be listening to oil producers in Dallas - so a little forethought can pay dividends.
If you're not getting what you want from social media, stop producing and start listening. It'll feel weird but bizarrely enough will ultimately help to grow your business.
If you'd like help setting up a strategy to do this, email or call me on 310 980 2499.
Written while listening to: Stampy Sep 27 Cello Mix by music2work2
Image Credit: You Get What You Give by Our Man in Paris on Tumblr