It's Scary How Easy It Is To Find You...
...if you do the work!
See the three kids above? I want you to imagine that they're spinning round singing, possessed by some unseen force and the words coming out of their mouths with unstoppable repetition...
"Mobile, Location - Mobile, Location - Mobile, Location - ..." (repeat ad infinitum)
There - that should nail the message home!
- Mobile usage is increasing at terrifying speeds
- GPS is baked into mobile devices
- Location is a huge weighting in search results
- If you've got a physical location where people come to meet you and give you money, you've got a huge opportunity
Do ThisClearly you should have a plan on how to incorporate this knowledge into your marketing strategy, however - here's one thing you can do now.
Go write a blog post about where your office is, tell people how to get there - the address, the cross streets and especially the neighborhood and zip code. For extra points talk about why you chose the neighborhood, how long you've been there - what you like about it, the parking, the restaurants etc.
Take some photos of your office from the outside and publish them with the blog post, if you're using Squarespace, geotag the post, at the very least write the image alt description to include the location.
If you have no idea what that last bit means - get in touch, you could use some help.