Here's my newsletter - where's yours!?
This is the 71st time I’ve published this newsletter; started back in August 2011, it is the number one way I communicate with my client base.
Every week I interact with at least one client as a result and it is often the newsletter that initiates a referral (i.e. someone forwards it on to a friend.)
Consistency & analytics
Over the last year I have seen the opening rate grow from 40% to 60%; I know that this is driven by consistency, but I also use the free mailchimp stats to see which topics and titles are resonating with the list, so I know what to focus on.
Email beats everything else
I love to talk about social media: Twitter, LinkedIn, Quora etc, and how they can be used to grow your business, but at the end of the day – the #1 tool for driving revenue will be your email list.
Growing your list
The best way to grow your list is to offer your visitors something of value, something that they are happy to exchange their email address for. It could be anything: a downloadable white paper, an information pack, a coupon, a service, but it must have value to your customer base.
It doesn’t have to be a download
If you want to see an example of someone doing it right, check out TaxMama.com. By offering something of value (free tax advice) in exchange for an email address (free membership) the Taxmama list is growing rapidly.
What will work for your business?
Every business has something to offer their customers; what’s yours?
If you’d like to get together and work out what that is for your business and have it implemented on your website, reply to this email and book a session.