And we're back...
I hope you all had a good break over the holiday season and got a chance to reflect on the year. I know that for many of us the second half of 2013 was a lot better than the beginning and it seems that 2014 is continuing the trend - this is good.
Before we get back into the nuts and bolts of digital marketing: Google+, Yelp, authorship, YouTube, Facebook ads, Web design, blah, blah, blah - here's the big takeaway from last year.
No matter how good your website, your newsletter or your content - if you don't have a successful core business, you're wasting time and money.
Andrew's advice for 2014
Halve the amount of time you spend on "online" activities and use that time to grow and improve real world systems.
This might seem rather odd advice from someone selling digital marketing services but the truth is, you're so much easier to market if you're good and your customers and clients love you.
The bare minimum
If you have already worked with me this is what you should have:
- Nice modern looking website that scales to accommodate mobile
- The ability to add content and make changes yourself
- An integrated mailing list and regular newsletter
- Some kind of social media presence that you're working with
- Key Performance Indicators
What you should be thinking about this year is how you can use that infrastructure to show and tell just how amazing your business is. Easy!
Well - almost...
There are lots of working pieces and balls to juggle, so it's best to have a plan to manage it all.
I call that plan a content strategy and if you don't have one, you might want to consider giving me a call.
Oh, and if you don't have the bare minimum yet, the number's 310 980 2499.
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