Filtering by Category: Mobile
Those of us from Scotland will now be thinking of a tasty sugary treat - but you - my dear reader should be thinking of a thin piece of electronics.
It's that time of year again when Mary Meeker produces her "Internet Trends" report. If you have some time you should read it - it's a fascinating insight into how people are going to find your business - if you don't have time - here's one of the big takeaways:
Your parents are getting connected!
I can speak from experience when I say my potential luddite of a father in his mid seventies would now need the iPad surgically removed from his hand - but let's steer clear of anecdotal evidence and look at this slide:
- Mobile is storming ahead but phones still kinda suck for browsing the internet
- Growth is coming from people sitting in their armchair at home and looking at the tablet in their hand.
- These people are discovering the internet in the same way that we did back in the day with our work computer.
- Tablets will become as ubiquitous as a TV, and fast!
What does this mean for you and your business?
Well - most of all - it means your website has to look good on mobile and in particular on a tablet. It also means that your business is becoming more visible to the grey dollar, which opens doors into mobile advertising and product positioning.
If you'd like to discuss how this information could be used to grow your business, email me or call on 310 980 2499.
Get ready for local
It’s about mobile
Smart phone penetration is projected to be 50% of the US market by the end of this year – closer to 80% by the end of 2012.
Smart phone users access the internet through their phone just as much if not more than desktop users.
Smart phone users have the internet in their pocket and they are getting more comfortable with using it on the go.
It’s about location
If you use a smart phone you’re already aware of apps that ask to use your location.
If you search using your smart phone your location is submitted (unless turned off) as part of your search criteria
Google and the others have already tweaked their search algorithm to give greater weight to location in search results.
It’s not about being the Mayor
Location data is relatively new and people are still figuring it out.
Sure it’s nice to be the mayor of your local Starbucks on Foursquare or the Duke of the Townhouse on Yelp but what is the benefit to you, the business owner?
The more activity that surrounds your business as a location, i.e. – the more people that interact with it, check in, comment, review on Yelp, Foursquare, Google places etc., the better your business will do in search results – particularly for mobile customers.
What to do?
Make sure your business is registered on the big three:
Once you are registered you can incorporate your local profiles into your content strategy as part of your overall marketing effort. If you don’t know where to start, raise this with me in your next session.